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À propos de nous

Enhance Your Wardrobe

Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.

Start with the customer – discover their style and deliver personalised embroidery solutions.

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Explore New Designs

Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.

Start with the customer – discover their style and deliver personalised embroidery solutions.

Discover more

Every item is crafted with care.
Few things are crafted with passion.

Meet our creative team

Dedicated artisans driving our quality

Tony Fred

Managing Director

Founder and chief visionary, Tony is the driving force behind the brand. He enjoys being hands-on in the design process, marketing, and enhancing the customer experience.

Mich Stark

Chief Operations Officer

Mich thrives on creativity. With years of experience as a Creative Director in the fashion industry, Mich has played a pivotal role in shaping the brand's identity. He is among the most innovative minds.

Aline Turner

Chief Creative Officer

Aline is a passionate creator who loves her craft. She mentors over 100 aspiring designers and nurtures a community of thousands of embroidery enthusiasts.

Iris Joe

Chief Creative Officer

Emma, with her extensive background in textile design, ensures that our products meet the highest standards. Her passion for embroidery inspires our team to innovate and excel in every project.